Nintendo has years of history and some unique characters that gamers relate with. The Nintendo fan base is enormous and bringing them together to share their love for their gaming hobby, is what’s the basis for the Nintendo Night.
We launched the new Call of Duty game set in WWII. “You win together, you lose together!” is something we took seriously by selecting gamers to go on a once-in-a-lifetime 'WWII-styled' mission.
FIFA 17 was released with a 360° support to launch the ever-green with even more attention than ever before. Instore sales support, local offline tournaments, a 4-month online Kayzr-competition and the launch activation at Gameforce.
“To understand VR, gamers need to experience it”. This belief led to organise the biggest Benelux simultaneous DEMO of Playstation VR.
At 87 locations over 7.000 gamers experienced VR first hand impacting awareness of VR, word-of mouth and direct sales!