Starbucks launched its Double Shot ice drink. A drink that shows the perfect balance of ingredients to go & keep going. Exactly what gamers need. So we pushed them to the limits via the Double Shot league while sampling and boosting brand awareness of the new drink.
HLN, Flanders largest newspaper, wanted to grow its foothold amongst gamers. Hero reached out to gamers on their favourite channels with an offer they can't refuse: a free Nintendo Switch Mini with a subscription, resulting in the best acquisition effort ever.
Nintendo has years of history and some unique characters that gamers relate with. The Nintendo fan base is enormous and bringing them together to share their love for their gaming hobby, is what’s the basis for the Nintendo Night.
We launched the new Call of Duty game set in WWII. “You win together, you lose together!” is something we took seriously by selecting gamers to go on a once-in-a-lifetime 'WWII-styled' mission.
“To understand VR, gamers need to experience it”. This belief led to organise the biggest Benelux simultaneous DEMO of Playstation VR.
At 87 locations over 7.000 gamers experienced VR first hand impacting awareness of VR, word-of mouth and direct sales!